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For delicious, fun and innovative frozen dessert items you can count on Foster Farms Dairy.  We are the proud producer of both Vitafreze and Deluxe novelty and ice cream products.  Founded in 1913, Deluxe products include a variety of ice cream items and full line of novelty items.  Founded in 1933, Vitafreze is the leading novelty brand in Northern California and offers a variety of fun and delicious novelty items.  Other brands proudly produced by Foster Farms Dairy include Premium Select, Rich & Thin and Eddie the Yeti items.  These brands became part of the Foster Farms Dairy family in 2011 with our acquisition of the Matterhorn Group,  Inc. 

To learn more about our frozen novelties,  please visit